Most airlines gave up on the use of T&A to sell flights around the same time bell bottoms went out of style. Sure, the Virgin Americas of the world will throw the occasional buff model onto a poster here and there, but even then, itâ€™s always very sterile. Airlines these days, with the exception of Spiritâ€™s often risque marketing ploys (more on that later), seem to go out of their way to avoid offending anyoneâ€™s sensibilities.
Moscow-based startup Avianova isnâ€™t having any of that noise. In this commercial, they donâ€™t try to pitch low fares, comfortable seats or interesting routes. They cut right to the chase: Girls stripping out of their skimpy stewardess uniforms and delivering the best sponge bath an Airbus has ever had. Check out the action:
Avianova launched in August 2009 and now serves 16 destinationsâ€”all within Russiaâ€”with a fleet of five Airbus A320 jets.
And the similarities to Spiritâ€™s male-targeted hijinks may not be a coincidence: The American investment firm Indigo Partners owns substantial portions of both airlines.