Sure it’s a long commercial for a jean company, but this is a pretty well done parody
Conceived and produced by the award-winning creative agency Flickering Wall, ‘Denham Psycho’ is a short film tribute to the controversial cult-classic originally premiered at Sundance in 2000.
According to longtime fan of Easton Ellis’ American Psycho, director Hugo Keijzer explains; “-when I first heard Jason Denham talk about jeans it reminded me of the film’s legendary business-card scene. I recognized the same manic attention to detail and ravenous appetite for craftsmanship. This triggered the idea for a modern-day remake of the scene”.
The team at Denham has a reputation for producing all their creative projects in-house but, as Jason Denham explains; “For us Flickering Wall’s proposal perfectly reflected the compulsive ‘otaku’ culture that tends to characterize the inner core of the denim scene. We were confident it would make a brilliant parody of fashion in general and the recent ‘heritage’ trend in particular. -Plus, it reminds us to keep having fun and not to take ourselves too seriously,”