Celebrity endorsements are EVERYWHERE and sometimes they have a huge impact on how people perceive a product. Traci and Jarrett made a fake Taylor Swift hot chocolate called “Wondersilk” and had people on the street taste-test it. They had no idea it was just ordinary store-bought hot chocolate… with no T Swift affiliation. Of course these people thought it was super awesome and exquisite because you told them the Swiss Miss they were drinking was endorsed by some celebrity twat. It’s the same reason Beats by Dre are so popular. Everyone knows Audio Technica or Sennheisers are way better (and cheaper), but they don’t have the trendy celeb endorsements.