How DHL Pranked Their Competitors To Advertise For Them

DHL wanted to spread the word that they were better than UPS, TNT and DPD at delivering packages. But rather than spend a ton of money on some big marketing campaign, they did the next best thing. They disguised packages and made the competition carry them around busy cities. Brilliant!


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It Doesn’t Get Better

You know all those PSA ads for kids going through tough times in high school telling them it gets better? Well now there’s finally a reverse PSA directed to all the kids that think they’re on top of the world. For many, high school is just a temporary hold up until you can reach adulthood and really enjoy your life. For others, they peak in high school and spend the rest of their lives looking back.