Of course it’s important to treat kids occasionally with the newest toy or the latest game. But as the economy sinks and money gets tighter, it seems to me these types of purchases are also some of the first to cut back on. So I’m extremely surprised that even as families would reduce spending on groceries and school supplies, our toy budgets swell: Americans reduced average supermarket spending by about .5% from 2009 to 2010 while in the same period, toy industry sales grew by 2%.
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