The back story: In June of 2009, there was A LOT of stuff going on in Iran with people protesting the elections. Thousands of people rioting in the streets, police beating and shooting people, overall bad times. The government started blocking a lot of internet traffic and diminishing the media reports of what was going on. To try and get the word out, a lot of Iranians turned to Twitter to keep the rest of the world in the loop of their struggle. On June 17th, GOP Congressman Pete Hoekstra sent out a Tweet comparing the life and death struggle of the Iranian people to the struggles the GOP party faced against the Democrats.
Not only did it portray Hoekstra as an insensitive crybaby prick, but it also gave birth to a great meme.
The Setup: Take an ordinary event, then blow it out of proportion by comparing it to something entirely different.